CP: Why did we choose to bring back these Rwandan coffees for a third year?
DS: As a new buying relationship, we purchased a small quantity to gauge the demand for these coffees and get feedback from our staff and community in 2020. When we received strong positive feedback, we expanded our offerings in 2021 to include three different, distinct Rwandan offerings. That year our Rwandan coffees were the most talked-about offerings in our lineup, so we wanted to double-down for 2022. All three of these are so good that we knew the green coffee would sell out quickly, so I set out in Spring 2021 to express our desire to source the same coffees again. This early notice helps Sundog Trading better evaluate supply and demand for the ongoing harvest. By creating an established buying relationship, we hope to help stabilize farmers’ access to financial services, offer supply chain sustainability, and instill confidence in the value of their product.